Six months on startplaying.games

At the beginning of this year, I started to take GMing on startplaying.games seriously, scheduling games for every weekday and trying to run all I can.

I’ve just zoomed past 50 paid games and it’s about time that I dug into the numbers and did some calculations. It has taken me 6 months to get to 50 paid games, but at my current run rate I would reach 100 paid games in another 11 weeks – which is progress!

My Profile over on SPG

All told, I’ve been paid out $1750 for those 50 games. That averages $35 a game. I’m pleased with that – I usually charge $15-$20 a seat and I do discount if players say they can’t make the full amount but want to stay in the campaign. I don’t get the full ticket price – startplaying take a cut and on top of my seat charges, there’s a booking fee charged to the players.

The past few weeks, that average has been ticking higher and that makes me feel optimistic that it’ll continue.

Now, a game is around 3 and a half hour’s game-time with perhaps another 45 minutes prep time.

So that means I’m working (if you can call it that) for something like $8-$10 an hour. Hardly a living wage. I do have one table that regularly fields 5 players and at that point, it makes much more sense. It is really a way to make pocket-money at the minute rather than a living. It’s a little bit better than I get at the Box Room Café in Cambridge – although I do get a very tasty free plate of cheesy chips for GMing there.

The prep-time is coming down as I’m getting used to the adventures I’m running but I’ve noticed recently that as I run more games in a week I need to spend a bit longer refreshing myself on what happened in the last session. Having said that, my competency as a GM has grown massively and I think I could get away with less prep work than I typically do.

I would really hate to give the impression that I’ve turned up unprepared though – I’ve been in a few games online where the GM seemed to be winging it from start to finish and it showed badly and I didn’t carry on. But, that said, I’ve got much better at winging it too though with a lot of preparation in the background – I think that’s to the players’ benefit because they really can do what they want and I’ll figure out a way to support it. There have been a couple of sessions recently where I thought “wow, I really do know what I’m doing now!”

I wrote about my initial impressions of startplaying a little while ago and my criticisms still stand – I am in the dark as to either what is making people join or not join my games. I would really welcome just a bit more analytics data from them so I can test and tweak accordingly. I also wonder if they’re really doing the best job they can marketing to players outside the US – some examples of locale blindness include defaulting to showing games at peak US times and bloody mm/dd/yyyy date input fields.

As for expenses – I have a few. I pay for an upgraded discord server, owlbear rodeo vtt and a chunk to dndbeyond.com for adventures and source books. These add up to maybe $300 over the last six months.

It’s not much more than a hobby for me and I’m lucky to be able to do it between childcare duties. I’m not sure how to make it pay better – perhaps I need to schedule at US- and insomniac-friendly times, maybe even raise my base prices. I have very little information to go on to make these decisions well.

I would love to be able to turn this into a full-time gig – I suspect I need to learn a bit more about marketing and figure out some scalable ways to do that. But, I’ve enjoyed this six months and am going to stick with it for the immediate future. You can join one of my games here: https://startplaying.games/gm/whitebeard

A few months on StartPlaying.Games

I’ve been listing my online games on the player-GM-match platform StartPlaying since last year. Here’s how it’s gone so far.

StartPlaying calls itself “the largest online platform for players to find tapletop roleplaying games” and for the GM it provides a bunch of services – you get a nice profile page, a simple way to schedule and price sessions, a review system, a messaging system to communicate with players and they take care of all the billing/charging too.

I’m pretty pleased with how these services all work together – I don’t think the UI is much to write home about but it’s improved in useful ways over the past year and I don’t see any reason why that wouldn’t continue. They take a cut of billings. That’s very reasonable. It all works nicely.

A few things I’ve been impressed with – it handles timezones well so I can list things in my local timezone and avoid some of the confusion with players around the world. And recently they’ve released calendar subscription which is great for sharing my listing times with my partner or automating my upcoming games posts.

For players I think it works well – you can sign up and find a campaign pretty easily and expect a good experience and there are a good variety of systems , styles and settings to choose from.

None of these things matter though as a GM, if it can’t deliver the players to you.

I guess I’m in an odd situation – I schedule games when my kids are in school, which means mornings GMT. This is a reasonable evening time in Australia but sucks for the UK and Europe – people seem to have proper jobs to go to – and only extreme nighthawks can make it from the States. I’ve managed to get a couple of games off the ground and all my players have come from my marketing efforts off-site. I’ll write about those another time. But the site itself really hasn’t delivered the amount of players I need to make a success of things.

The discord is full of GMs happy to critique your profile or your adventure listings to encourage sign-ups and there are helpful webinars run by the company on best practices for listings. Call me cynical, but the advice feels a bit SEO-like: ‘here are some things that gave results for me by luck, dressed up as hard advice you should follow’. What worked for one GM twelve months ago to build their audience is as close to anecdote and as far from data as I can imagine.

I’d really like to see some more analytics. I want to know how many people viewed my listings on the site, how many clicked through, how many moved on to read my profile, how many went on to book a different GM. All so I can to try to figure out what point they decided against signing up and tweak accordingly. That way I could make a stab at a few adjustments and more importantly I could monitor behaviour after making changes to see if there’s an effect.

Right now, I’m only guessing that there aren’t many people looking in my games’ timeslot. I have no idea perhaps there are hundreds that just don’t want what I’m selling or are turned off by something I say in my profile. I have no way to tell. Pretty sure the over-confident advice-givers on discord have no way to tell either!

I’d also like to see a better matchmaking service for GM seat-swapping – this is when another GM joins your game to make up the numbers and you recriprocate for them. There’s a discord channel – but it didn’t work at all for me. Approaching GMs directly had a much better result. If games take a while to fill with players, it’s essential that I can offer a decent game to the first couple that show up.

I’m going to stick with StartPlaying for now. As I say, the services it provides all work well enough together an do make my life easier but I’m left having to do the marketing myself, and somewhat in the dark. I think I would prefer a different balance – I’d be happy with less developed GM services if the marketing was slick and it delivered players to me.

If you do want to try out StartPlaying, as a player, using this referral link gives me a little kickback when you book your first game: https://startplaying.games/referral/ckrxv8ebu2dfvbopkbp96htc0